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Between Black Friday and Cyber Monday is Small Business Saturday. November 26, 2011, American Express and cities and towns around the US are encouraging shoppers to patronize the small Mom and Pop stores and boutiques in their area. Instead of the crowds and surly or nonexistent customer service, you will find owners eager to help. You will also find unique items not found in the big box stores. It's well worth the search or even a drive out of town to find these smaller shops. You will meet some really nice people, too.
Supporting local businesses is good for the community. Our business owners willingly support local schools, civic clubs, organizations and events throughout the year. For every $100 spent at a local store, $68 stays in the community, compared to $43 when you shop at a chain store. Small Business Saturday encourages consumers to think about where they spend their money and the impact that those dollars have.
